HYDRATE + HYDRATE SHEER, Pureology

The Hydrate and Hydrate Sheer launch was to mainly promote the new Hydrate Sheer shampoo, conditioner, and air dry cream for fine hair. With the visuals being similar to the Hydrate product line, we made the biggest difference being the use of the different shade of purple to the Hydrate color and the use of a white gradient.

The collaterals we designed are preview boxes, box sets sold at the salons, print collateral used in displays, and a booklet. We wanted to try a box structure that had a fun reveal so we made the front peel open with the flap tearing to become an information card. The booklet focused on explaining the products, comparing them to our other product lines, and a how to guide.