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hair remix, pureology

(vegan haircare)

The focus of this campaign was to promote 3 products to Colour Fanatics Multi-tasking Hair Beautifier, Style + Care Infusion, and Colour Styling Finishing Spray. With 6 easy styles, the brochure gives a step by step of how to use the products to prep, style, and finish the look. The visuals for the hair style shots were to be reminiscent of polaroids with its white frames.

creative directors: Jordan Craddock, Tyler Ochs

art director: Megan Padden

graphic designer: Yuka Doyama

photographer: Grey Zisser

promotion/model images concept

Megan Padden and Rachel Herring