Alex Toussaint

(athlete and motivation coach)

situation

At age 27, Alex Toussaint’s career is well on it’s way. Whether it’s a 6am weekday ride, or his signature hip-hop class after work, Alex’s followers are ready to ride and take direction to get the most of each 45 minute class. From military school, to a three year residence at Flywheel Sports, Alex now leads the pack as one of Peloton’s top instructors.

Our involvement was to create a brand identity for him and design everything from apparel graphics to digital marketing.

my role

We wanted to make sure the brand - the symbol, the colors, digital experience, products, packaging, and more - brought together with moments of inspiration and potential for people to “Feel Good, Look Good and to Do Better”. I worked along with the art director to create the brand system and visuals whether it was concepting for the photoshoot, creating different versions of the logo, editing photos and layout of the tagline, and worked on the apparel + digital collateral.