ZBIOTICS

(pre-alcohol probiotic drink)

situation

ZBiotics is the world’s first-ever genetically engineered pre-alcohol probiotic drink designed to minimize the impacts of acetaldehyde, a toxic byproduct of alcohol consumption. They started with the problem, that unquestionably terrible feeling you get after a round of drinking caused by acetaldehyde leftover in the gut, and engineered an edible, healthy probiotic bacteria that can get you off the couch and back to your life. The company spent over 3 years developing the technology behind ZBiotics, and we helped them from the very beginning.

They wanted to rebrand their look to be more modern and showcase the science that goes into their product. This included their brand identity, packaging, and other collateral.

my role

I worked along with the art director to create the brand visual that would display the science and transparency of the product. One element of the branding I focused on designing was the packaging. The clean black and white minimal packaging design allows the science of the product to be exhibited. I was also in charge of the brand guidelines layout and the visual system/elements for the brand. We were able to create a brand that weaves an unforgettable story around hangover cure.

Officially launched August 15, 2019.
Entered the Y Combinator 2018 Batch.
Funded over 280k
Raised over 210% of goal on Indiegogo