COCONUT GLEN’S
(vegan ice cream)
situation
A new non diary ice cream shop was opening in Omotesando, Tokyo in June 2019 by Glen Simkins called Coconut Glen’s. Glen was working at a Michelin star restaurant as a chef when he decided to pursue another life across the country to Hawaii. With his expertise and experience working under Michelin star restaurants, he wanted to explore coconuts, eventually creating a new ice cream that is coconut base with absolute no diary product in the ingredients. He opened a shop in the middle of the jungle at Hana Maui and began serving to the people who found him through reputation and word of mouth. Glen is no stranger now as the founder of the guilt free vegan ice cream. His ice cream has been featured amongst some of the famous media. Now the journey begins outside of Maui, starting in Omotesando Tokyo Japan.
my role
We partnered with Glen from the beginning to help turn his vision into a reality. We helped name the business and creating the Glen’s world. I helped work on the logo, brand system, icon system, and collateral. We revamped the brand to showcase his character, building an immersive brand system so that you can experience Glen’s story with every encounter with the brand.
art director: Shuichi Narita
graphic designer: Yuka Doyama