hollister co.
(retail fashion)
situation
Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie and Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store. Hollister says it was founded in 1922 in Hollister, California; however, it was founded in 2000 in Ohio by Abercrombie.
I interned at Abercrombie and Fitch & Hollister Co. the summer in Columbus, Ohio. During my time there, I was assigned to the Hollister Girls Apparel Graphics team. Through this internship - I was to learn the day to day as an apparel graphics designer. Having previously worked at Under Armour, the graphics for Girl’s apparel was very different. From inspiration, to trends, and aesthetic, I had to adapt to the difference in apparel graphics.
intern project
Each intern had to create a presentation and create 5 apparels piece collection based off the team they were assigned to. Our presentations were to showcase what we learned and experience preparing how we to sell our concept and idea for approval for production as if it were a real pitch.
At the time, I based it on the upcoming trend and aesthetics that was researched for the team. The trends included beach photoreals, rock and roll styled lettering, and spiritual nature graphics. I wanted to also present my graphics on different silhouettes and types of fabrics.
inspiration:
graphics that went out to stores:
During the internship, I was able to experience the real process in research, concepting and production for apparel graphics. These four graphics, I created them for quickturn needs. For this team, we had to design graphics in short deadlines to keep up with the current trends at the time in stores. Whether it was something simple as the athletic aesthetic or the more intricate bohemian style graphics, I had to learn to quickly put the graphics together to see if it would fit with the set of styles we were planning to send to stores and then creating techpacks to send out for production and reviewing the samples.
art director: Hollister Girls Team
graphic designer: Yuka Doyama