Shark IonCurl

Shark IonCurl is a drying, curling, and styling system for straight and wavy hair with frizz control and no heat damage. The creative team was tasked to created the packaging and marketing look for the new product from packaging to photoshoot to other collateral. There was testing and claims of the product, to figure out what would be the best visual to sell the product. Through the process, we also had to adapt the design to fit different color versions and boxes that that different attachment variations. We used the box as the base of the rest of its marketing visual whether it was for collaterals and PR boxes.

I was also able to be apart of the photoshoot retouching process, working on the retouching notes and being part of the render process with the in-house CGI team.

(Other versions of the box with different attachments will be posted once they are out on the market)