Shark SilkiPro Straight

Shark SilkiPro Straight is a product to help fill the gap in the hair product industry for a wet-to-dry straightener + rapid blow dryer for a silky smooth finish. The creative team was tasked to created the packaging and marketing look for the product. Through many rounds of iterations based on testing and claims of the product, we designed the final packaging of the box! Through the process, we also had to adapt the design to fit different color versions and boxes that included matching traveling case. We used the box as the base of the rest of its marketing visual whether it was for collaterals, displays at stores, or print ads.