Superfood, Pureology

(vegan haircare)

For Superfood Treatment Launch, we created a new visual for the brand with the emphasis on its pure and natural ingredients in the creams. Through a photoshoot, we created this ingredients pattern. With there being two products, Hydrate Superfood Treatment and Strength Cure Superfood Treatment, we used both of their colored patterns but made the green the main color to differentiate it from other launches and campaigns. I designed different marketing collateral such as preview box, brochure, and mirror clings.

creative director: Jordan Craddock, Tyler Ochs

art director: Megan Padden

graphic designer:Yuka Doyama

photographer: Peter Lueders

promotion/images concept: Megan Padden, Rachel Herring, Yuka Doyama


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Clean Volume, Pureology

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Perfectly Pure, Pureology