new clean volume, Pureology

As part of a reissue of the Clean Volume packaging, we designed a campaign for its new look for the shampoon, conditioner, instant levitation mist, and weightless mousse. We updated the packaging along with its color scheme for its collateral use; this included changing the colored patterns and photos.

The new Clean Volume collaterals we designed were preview boxes, box sets sold at the salons, print collateral used in displays, and a booklet. I the created a pamphlet to share with the salons, giving an explanation about the products, a breakdown of the ingredients in it, and a how to “get the look” guide.