As part of a reissue of the Clean Volume packaging, we designed a campaign for its new look for the shampoon, conditioner, instant levitation mist, and weightless mousse. We updated the packaging along with its color scheme for its collateral use; this included changing the colored patterns and photos.
The new Clean Volume collaterals we designed were preview boxes, box sets sold at the salons, print collateral used in displays, and a booklet. I worked closely with production for all assets to decide on box shapes and how the booklet would be printed and read so that the experience of opening the booklet was more interesting. For example, we had the booklet have a fold out page to reveal more information for the product line.
Pureology clean volume relaunch
marketing | packaging
creative director: Jordan Craddock, Tyler Ochs
art director: Megan Padden
graphic designer: Yuka Doyama
photographer: Jem Mitchell
promotion/images concept: Megan Padden and Rachel Herring