HOLIDAY 2017, PUREOLOGY

Every year, Pureology develops a holiday box set that is promoted during the winter. This is the 2017 US Holiday Boxes that we created. We wanted to do something different so we came up with the concept of a coloring book style packaging. We collaborated with illustrator Nina Chakrabarti to create 7 different holiday box kits. I was part of concepting and the design layout of both the box, promotional material and the photoshoot. In all display collateral, we kept with the theme of a coloring book so we made sure small portions were kept white. We also did this in our postcard items, having the printing material not have any gloss for people to color the illustration in. Through this project, I experienced the start and finish of production including going to the printing factory for final color and print approval.